Google Adwords Report: Kurinji Naturals Campaign
Kurinji Naturals is Chennai’s growing online food and grocery store. With the handpicked products you will find the health are looking for. As of now, they offer Honey – its varieties like, Jamun, Ber, Forest, Moring, Neem, etc. Also, they provide A Grade Green Tea, Grade A Palm Candy, and Palm Jaggery – all at a reasonable price.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network, a system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. It is a common and effective marketing strategy among businesses looking to get their first online customers. After all, you must make more money from advertising than you are spending on advertising for it to be worth the money.
Our campaign, named “Starter Kurinji”, started on December 11, 2019, after our Google AdWords account has been credited with Rs. 3000/-, and is expected to end on January 7, 2019. Our main goal was to increase the visibility of Kurinji Natural’s website.
We have checked our AdWords account on a daily basis during the campaign, and we also used Google Analytics in order to evaluate the performance of the campaign.
We expected a low CPC at its very best. Here are a few screenshots of the results.
The results of our campaign reflect in many impressions of Kurinji Natural’s website and some traffic visiting and reading its content.
The main goal of the client was to increase the brand awareness of the product and convert leads for the business.
The brand awareness of the product was successfully increased during the project. This can be viewed in the Woopra Analytics and AdWords reports. The site had many impressions and some traffic visiting and reading its content.
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